salesman smiling opening the door to a new truck

Grow your dealership with Amazon Autos

List your new, used, and CPO inventory with our online marketplace and welcome purchase-ready customers into your dealership for pickup.
Why dealers choose Amazon Autos
Online car buying is expected to increase 3x by 2030.¹ Amazon Autos’ dealer-first online marketplace puts you front and center.
black outline of person in a heart
Meet customers where they shop
Reach high-intent car buyers shopping at Amazon, the world’s largest online marketplace.
black outline of two people next to each other
Drive more sales, not just leads
Customers arrive at the dealership ready to buy, so you can focus on the best parts of the face-to-face customer experience.
black outline of car with key on top
Full control, zero hassle
You set prices and inventory, and keep the profit. We power the digital storefront.
Amazon Autos by the numbers
91%
of shoppers who are very likely to buy a car have visited Amazon recently²
68%
of Amazon Autos customers had not considered the dealership before purchasing³
200M+
paid Prime customers⁴
Solutions for your dealership

Developed in partnership with dealers across the country, we offer a growing set of tools that give you more ways to sell vehicles and acquire inventory.

New Vehicle 2026 Ioniq9 RWD Cosmic Blue Pearl
New vehicles
List your new vehicle inventory in a shopping experience customers already trust. Many OEMs can already be listed with Amazon Autos. We’re adding new car brands as we continue to expand, giving you more opportunity to bring your full inventory online.
Amazon Autos Used and CPO vehicle photos
Used and CPO vehicles
List used and certified pre-owned (CPO) vehicle inventory from multiple brands with Amazon Autos. Inventory must be 10 years or newer and have 100K miles or fewer.
Amazon Autos Car Financing Checkout
Integrations
Use many of your existing DMS, inventory tools, and finance workflows to sell with Amazon Autos. Reach new customers and unlock a new sales channel while staying integrated with partners you already trust.
man with tablet, smiling and waving at a desk in a car dealership
Ready to get started?

Step 1
Eligible franchise dealerships can get started with enrollment by filling out this form. If you are not a franchise dealer, please contact us.

Step 2
If your dealership is qualified, you will begin onboarding with your dedicated Seller Success Manager.

Step 3
List vehicles, set pricing, and start selling!
What dealers are saying
“You’re bringing us customers, and then we can focus on just making the experience great.”
Brian Benstock General Manager Vice President, Paragon Honda and Acura picture
Brian Benstock

General Manager and Vice President, Paragon Honda & Acura

1. Allied Market Research 2023
2. Consumer Reports Coherent market insights, ComScore PlanMetrix, multi-platform, US, June 2023
3. Internal Amazon Research Survey, 2025
4. Amazon Quarterly Earnings Report, Q4 2025