Amazon Autos dealer requirements
Here’s what dealerships need to know about the key requirements for selling with Amazon Autos.
Who is eligible to participate?
Amazon Autos is committed to partnering with dealers who share our dedication to providing excellent customer experiences.
Participating dealers must:
Participating dealers must:
- Operate a licensed U.S. dealership
- Have physical dealership locations in supported markets
- Be an authorized OEM dealer for new vehicles
- Complete dealer onboarding
New-vehicle participation depends on OEM and market availability. Used and CPO inventory can also be part of the program, provided the vehicles meet applicable legal and regulatory requirements. Used and CPO vehicles listed on Amazon Autos must be 10 years old or newer and have 100,000 miles or fewer.
Understand the Amazon Autos program requirements
Pricing
We’re dedicated to creating a clear, consistent shopping experience for customers. That’s why Amazon Autos is built to make transparent, up-front pricing simple. Our pricing tools give dealers the ability to:
- Set their own prices. Dealers control their advertised Seller Price on Amazon Autos.
- Configure their pricing. Our flexible tools allow dealers to include or exclude fees in the listed price, consistent with applicable law and dealers’ own compliance strategies.
- Show customers the full picture. Pricing is itemized so customers can see exactly what’s included — vehicle price, dealer fees, incentives, and applicable taxes and government fees — before they commit.
Listings and product information
Amazon Autos integrates with your IMS and DMS to help populate real-time inventory information. Complete, accurate listings help customers compare vehicles, understand what is available, and move forward with confidence. Required vehicle and listing data includes:
- VIN: Confirms the exact vehicle customers are reviewing
- Make, model, and model year: Helps customers quickly find vehicles that match their search
- Trim and options: Shows the features and packages that can influence purchase decisions
- Mileage and condition: Gives customers the context they expect when evaluating used and CPO vehicles
- Pricing: Supports a clear, consistent shopping experience
- Location: Helps customers understand where the vehicle is available for pickup
- Images: High-quality images that meet listing quality guidelines
Own the dealership experience
You stay in control of every deal on Amazon Autos, from how your inventory appears to how the final handoff happens at your dealership. Deliver the kind of customer experience that builds confidence, supports trust, and keeps customers connected to your store. Your role includes:
- Keeping inventory and listing details accurate
- Honoring the pricing and terms shown to customers
- Delivering vehicles as listed
- Managing customer transactions
- Handling customer interactions tied to the sale
- Preparing vehicles for pickup
- Completing required paperwork and e-contracts
- Maintaining compliance with program requirements and training
Step 1
Eligible franchise dealerships can get started with enrollment by filling out this form. If you are not a franchise dealer, please contact us.
Step 2
If your dealership is qualified, you will begin onboarding with your dedicated Seller Success Manager.
Step 3
List vehicles, set pricing, and start selling!
Eligible franchise dealerships can get started with enrollment by filling out this form. If you are not a franchise dealer, please contact us.
Step 2
If your dealership is qualified, you will begin onboarding with your dedicated Seller Success Manager.
Step 3
List vehicles, set pricing, and start selling!