Drive more deals with the Amazon Autos digital marketplace
The result? When customers arrive at the dealership, they’re ready to buy, so you can focus on the best parts of the customer experience.
a car have visited Amazon recently²
outside of standard dealership hours³
With Amazon Autos, your inventory keeps working after hours. Shoppers can browse vehicles, review pricing, and begin the purchase process online, even when your dealership is closed.
That means your team can start the day with real shopper activity already in motion.
List your new, used, and certified pre-owned vehicle selection in Amazon’s familiar shopping and trusted checkout experience. Customers browse, select, and begin the purchase process online.
Amazon Autos combines the power of Amazon’s trusted shopping experience with your dealership’s expertise and service. That gives shoppers a familiar way to shop online, while your team stays at the center of the sale.
Amazon Autos connects dealers with committed, ready-to-buy customers — not just unverified leads. With transparent pricing and the consistent shopping experience customers expect from Amazon, your dealership can drive more potential deals, while also shortening your sales cycle.
Shoppers can browse, finance, and purchase vehicles online, then schedule a pickup at your dealership. You keep the face-to-face connection and the customer relationship. Amazon Autos simply removes the friction from search to sold.
In one internal study, 69% of customers had not considered the dealership before Amazon Autos, giving dealers access to new demand they might not have reached otherwise.
You spend less time repeating early steps at the dealership and more time focused on delivering a strong pickup experience.
A digital marketplace makes your inventory available where customers are already spending time online. It helps your dealership show up during the research phase, connecting you with shoppers who are actively comparing cars and preparing to buy.
The marketplace includes vehicle detail pages, clear pricing breakdowns, and guided steps that support a transaction-ready shopping experience. Customers can explore inventory, review options, and begin key parts of the purchase process online.
No. Your dealership website serves your existing audience, while the Amazon Autos digital marketplace helps you reach additional shoppers. It complements your current site by expanding your visibility and connecting you with new, in-market customers.