How much does Amazon Autos cost for dealers?

For a limited time, new dealers pay no subscription fees for the first 6 months.

A dealer-first marketplace

Amazon Autos was built to keep dealers in the driver’s seat. You remain the seller of record, control the transaction pricing, and keep the full revenue from each sale. Unlike lead providers, our revenue model is based on a subscription fee and advertising, not a per-transaction model that takes margin out of your pocket.

salesman smiling opening the door to a new truck

How it works

Your inventory, your deals

Amazon Autos helps customers move from browsing to pickup after reviewing pricing, exploring financing, and starting paperwork online. As the dealer, you control vehicle and protection products pricing, inventory, and lending partners.

Amazon Autos provides the digital marketplace—you shape the deal.

See how it works

Solutions for your dealership

List your new, used, and certified pre-owned inventory

Put all the inventory you want to move, including new, used, and CPO vehicles, in front of more ready-to-buy customers.

Learn about used & CPO

Reach more buyers with advertising

Amazon Ads can help you reach and engage automotive shoppers at scale. Connect with car buyers at every stage of their purchase journey through exclusive automotive shopping, streaming, and browsing signals. With full-funnel measurement, you can analyze the impact of your media campaigns on real business objectives—both online and at the dealership.

Learn more

man with tablet, smiling and waving at a desk in a car dealership

Ready to get started?

Step 1
Eligible franchise dealerships can get started with enrollment by filling out this form. If you are not a franchise dealer, please contact us.

Step 2
If your dealership is qualified, you will begin onboarding with your dedicated Seller Success Manager.

Step 3
List vehicles, set pricing, and start selling!

Get started

Frequently asked questions: Amazon Autos dealer program cost

We don’t charge a transaction fee or take any commission for sales through Amazon Autos. Amazon Autos is primarily designed as an ads-based revenue model, which we’ve seen dealers leverage to increase visibility of their inventory. For a limited time, new dealers pay no subscription fees for the first 6 months.

No. Amazon is not part of the transaction, so we do not take a cut of your deal. You list your own inventory and set your own pricing, financing, and warranties. Unlike lead providers, our revenue model is based on a subscription fee and advertising, not a per-transaction model that takes margin out of your pocket.

Unlike traditional lead-gen models that charge per lead (whether or not they convert), Amazon Autos connects you with deal-ready customers who have already selected their vehicle and placed their orders online. You pay straightforward subscription fees, not per-lead charges, and there are no transaction fees on sales.

Yes. Shoppers see relevant charges—such as vehicle price, dealer fees, taxes, and registration—during the purchase process. This visibility helps set clear expectations and build confidence before they visit your dealership.

Amazon Autos permits dealers to mark up interest rates to customers who purchase through our program. Dealers can adjust their preferred money factor and finance and lease rates in A2Z by lender, deal type, term, and vehicle sales designation for new, used, and CPO vehicles.

Optional advertising may be available. These are separate from the core program cost, so you can choose if and how to invest in additional visibility.

Visit the Get Started with Amazon Autos page or contact the Amazon Autos team to learn more and begin onboarding.