Amazon Autos partners with U.S.-based dealerships that share our commitment to delivering a high-quality customer experience. Amazon Autos will continue expanding across the U.S. on a metro-by-metro basis, with international expansion planned for the future. Please contact us to learn when Amazon Autos will be available in your market.
You can list your full inventory of new, used, and certified pre-owned (CPO) vehicles through Amazon Autos. Having everything in one place means you can reach customers across different price points and vehicle types.
We’re primarily focused on franchised dealers. Select independent dealers can also sell on Amazon Autos if they meet program standards. That includes dealers with strong inventory volume, established lending relationships, and a commitment to a high-quality customer experience.
Any franchise dealer can list used, non-CPO inventory from any brand on Amazon Autos. New and CPO inventory are available for a growing set of OEMs. Today, Hyundai, Mazda, Kia, and Subaru dealers nationwide can list new, CPO, and used inventory, including leasing where available. Ford Blue Advantage dealers can also list Blue, Gold, and EV-certified vehicles alongside used inventory.
Refer to this table of eligible brands & vehicle conditions.
Yes. You choose which inventory types to list, set pricing, manage availability, and make updates as your inventory changes. Amazon Autos provides the digital marketplace. But you decide which vehicles you want to offer and how to present them to customers.
Though we already have a national presence, Amazon Autos is expanding our marketplace metro by metro. Please see the map below or visit us on Linkedin for the latest metro expansion announcements. If you’re not located in a current metro, no need to worry. We are rapidly expanding and dealers can secure their place in line by signing up today.
You set a clear total price that includes the vehicle price and applicable dealer fees. That total is shown to customers before they proceed to checkout. Customers understand the deal sooner, so your team works from a clear starting point with fewer pricing discussions at pickup.
Yes. You control your pricing and can update listings at any time.
Once a customer starts a live purchase session for a specific vehicle, that quoted price should be honored for that transaction. You create a more consistent customer experience while still adjusting pricing over time as market conditions change.
With upfront pricing, customers know the full cost up front. It reduces back-and-forth and shortens the path to purchase. For your dealership, that means:
- Fewer pricing surprises at pickup
- Less time spent reworking deal details
- More time focused on finalizing the sale
We don’t charge a transaction fee or take any commission for sales through Amazon Autos. Amazon Autos is primarily designed as an ads-based revenue model, which we’ve seen dealers leverage to increase visibility of their inventory. For a limited time, new dealers pay no subscription fees for the first 6 months.
No. Amazon is not part of the transaction, so we do not take a cut of your deal. You list your own inventory and set your own pricing, financing, and warranties. Unlike lead providers, our revenue model is based on a subscription fee and advertising, not a per-transaction model that takes margin out of your pocket.
Unlike traditional lead-gen models that charge per lead (whether or not they convert), Amazon Autos connects you with deal-ready customers who have already selected their vehicle and placed their orders online. You pay straightforward subscription fees, not per-lead charges, and there are no transaction fees on sales.
Amazon Autos permits dealers to mark up interest rates to customers who purchase through our program. Dealers can adjust their preferred money factor and finance and lease rates in A2Z by lender, deal type, term, and vehicle sales designation for new, used, and CPO vehicles.
Yes. Shoppers see relevant charges—such as vehicle price, dealer fees, taxes, and registration—during the purchase process. This visibility helps set clear expectations and build confidence before they visit your dealership.
Amazon Autos connects with major lenders and supports financing workflows within the online shopping experience. During the online shopping process, customers can review financing options, apply, complete credit steps, sign electronically, and schedule pickup.
At this time, Amazon Autos supports lending options with Ally, Chase, Ford Motor Credit, Santander, and Wells Fargo. We’re always evaluating the addition of more lending options.
Customers can make financing decisions earlier and move further through the buying process before arriving at the dealership. For your team, that means more of the deal is already in place with less manual coordination later.
Yes. You maintain control over your financing approach and the financing structure for your customers within lender guidelines.
Amazon Autos connects those financing steps to the broader buying experience. Customers can move from browsing to credit, financing, and protection selections. That connection ties your financing process to the rest of the deal.
Dealers must have at least one active relationship with the lenders in the Amazon Autos network. However, it is recommended to offer full-spectrum lending to maximize rate competitiveness and approvals. At this time, Amazon Autos supports lending options with Ally, Chase, Ford Motor Credit, Santander, and Wells Fargo. We’re always evaluating the addition of more lending options.
Customers get a real-time vehicle valuation while shopping that they can apply directly to their purchase.
You receive those trade-in details as part of the deal before the customer arrives. At pickup, your team completes a final inspection and confirms the valuation. This keeps the final decision with your dealership.
Trade-ins can become a direct source of used inventory from your existing customers.
Your dealership gains another way to acquire vehicles closer to the point of sale. You can reduce reliance on auctions by supporting an efficient sourcing strategy.
Yes. You remain in control of every trade-in decision.
You can confirm, adjust, or decline valuations based on the vehicle’s actual condition at inspection, so the final decision aligns with your standards.
Used and CPO vehicles sold through Amazon Autos include a 3-day, 300-mile return policy with support from Amazon customer service, helping customers feel confident with purchasing online.
Amazon Autos always wants the customer to have the best experience. The Amazon Autos return policy is a minimum standard that dealers must provide to customers. If a dealer or OEM offers a better return policy on a vehicle, Amazon Autos strongly encourages the dealer to honor that over the minimum Amazon Autos Return Policy.
Dealers selling used vehicles on Amazon Autos must offer a complimentary limited warranty with each used vehicle sale. You can bring your own qualifying limited warranty if it meets the Amazon Autos minimum requirements.
Dealers can also choose the Amazon ExtraProtect Limited Warranty, powered by Safe-Guard. It’s provided at no charge for a dealer’s first 90 days on Amazon Autos and invoiced at $77 per sale thereafter.
We understand that selling your in-store products at Amazon Autos is important; we are working to enable an expanded menu of supported products. The ExtraProtect product suite currently available through Safe-Guard has been shaped to prioritize dealer economics and customization. Ford dealers can also sell Ford Protect products.
Customers complete key steps online, including pricing, financing, and trade-in details, before arriving at the dealership.
You receive a deal record with that information already included. You get notified of incoming deals, send e-contracts, get the vehicle ready, and delight your customer with a fast and friendly pickup. When your team has more of the key details in advance, you can:
- Reduce manual back-and-forth.
- Help your staff prepare earlier.
- Make the final pickup process more efficient.
No. Amazon Autos is designed to simplify how deals come together by reducing negotiation and capturing key details early. You can streamline your process and shorten the sales cycle, supporting more efficient operations overall.
Yes. Amazon Autos supports integrations with common customer relationship management (CRM) and dealer management systems (DMS).
Through A2Z Sync, the dealership experience platform for Amazon Autos, inventory, pricing, opportunities, and deal information stays connected across the systems your team already uses. You can keep deal information connected and reduce duplicate entries for your team.
Amazon Autos supports integrations across four primary categories:
- Dealer management systems — through A2Z Sync, which connects to many existing DMS platforms
- Inventory and merchandising tools
- Financing
- Trade-in support
To participate in the Amazon Autos program, dealers are required to:
- Integrate with A2Z Sync for inventory, pricing, deal management, and DMS connectivity
- Work with ACV Auctions to support trade-in appraisals through the ClearCar portal
- Meet the Limited Warranty requirement for all used vehicles, fulfilled through Safe-Guard or a dealer-provided warranty that meets Amazon Autos minimum standards
- Connect with at least one integrated lender through RouteOne or Dealertrack to support financing workflows
Other integrations are optional and can be added based on your dealership’s existing setup and goals.
No. Amazon Autos is designed to connect with the tools and workflows your dealership already uses. A2Z Sync acts as the primary integration layer, and many existing DMS platforms, CRM systems, and inventory tools are already compatible or can connect through supported pathways. Dealers extend their current setup rather than replace it. If your specific technology solution is not yet integrated with A2Z Sync, the Amazon Autos team can help you understand your options for moving forward.
Dealership DMS integration keeps Amazon Autos connected to your current inventory, so verified inventory and vehicle detail pages stay accurate as vehicles are added, updated, or sold. Shoppers see real-time availability, pricing, and vehicle details throughout the buying journey. That means stronger listings, fewer discrepancies, and a smoother experience for both customers and your team.
Yes. You remain the seller of record for every transaction. Your dealership:
- Completes the sale to the customer
- Manages the customer relationship
- Handles vehicle delivery
Amazon Autos supports the digital shopping experience, but your dealership remains responsible for the transaction.
No. Amazon Autos is a marketplace that gives dealers another way to reach customers already shopping online.
You control your inventory, pricing, financing approach, and customer experience. Amazon Autos supports the digital shopping journey, but it does not replace the dealer’s role in the sale.
The Amazon Autos digital storefront helps dealers generate more qualified opportunities and support more completed sales.
Because customers can complete more key steps online, the deals you receive are more informed and closer to purchase, helping you drive more efficient growth.
Amazon Autos puts your inventory in front of customers who are already shopping online. Your dealership can reach new customers, including some who may not have considered your store otherwise, while supporting a steadier flow of purchase-ready opportunities.