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Auto dealer handing car keys to happy customers

Amazon Autos
for dealers

Amazon Autos helps you grow your business by reaching more in-market car shoppers in a convenient online buying experience. Sell your way with full control over your pricing, inventory, and customer experience. Keep 100% of the profit.

Amazon Autos fits your existing sales process and partners, and helps customers complete more of the buying journey online. Your team spends less time on manual steps and more time closing deals.
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Drive more deals with Amazon Autos
Amazon Autos removes the friction from your sales funnel, helping you move more cars in less time.
Meet customers where they shop
Give your customers a seamless online auto buying experience backed by Amazon.
Grow your business
Reach more ready-to-buy shoppers, move more inventory, and unlock new ways to grow through online sales, trade-ins, and advertising.
Work the way you already sell
Bring more of the buying journey online and reduce friction in the sales process without changing the way your business operates.
Why dealers use Amazon Autos

Amazon Autos drives deals, not just leads to the store, so dealers can focus on the best parts of the face-to-face customer experience. Amazon brings your dealership into a familiar shopping experience millions of customers use and trust.

woman holding a mobile phone with amazon autos website loaded on the phone and a child playing in the background with a toy car
Reach new shoppers through Amazon
Amazon Autos connects your dealership with new shoppers already on Amazon. Get in front of customers beyond your usual traffic sources in a shopping experience they already know.

According to an internal post-purchase survey, 69% of customers had not considered the dealership before finding it on Amazon Autos.

Amazon Autos brings new buyers to your store, not just the same shoppers through another channel.
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Meet your customers where they shop
Today’s car buyers are shopping online. Amazon Autos puts your inventory in front of shoppers on Amazon, the world’s largest online marketplace, so your dealership is part of the path to purchase from the start.

To learn more, see how Amazon Autos works.
Grow your business, your way

You decide what to sell and how to sell it. List your new, used, and certified pre-owned inventory on Amazon Autos and reach more shoppers for the vehicles you want to move. Grow on your terms with an inventory strategy built around your market and your goals.
New vehicle inventory
Show your new inventory in an online shopping experience where customers can browse by make, model, trim, and location. Amazon Autos gives your dealership another way to merchandise new vehicles and get in front of customers earlier in their search.
Used vehicle inventory
Expand the reach of your used inventory and connect with shoppers across a wider price range. Bring more of your inventory into one digital shopping experience and create more opportunities to move the vehicles you want to sell.
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Certified pre-owned inventory
Put your certified pre-owned inventory in front of shoppers who want more confidence in their next vehicle. Make it easier for customers to compare options and choose pickup at your dealership.
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Amazon Autos is growing. Grow with it.
Amazon Autos gives dealership more ways to show more vehicles to more shoppers online. As the offering grows, so does your opportunity to drive deals. Check out used and certified pre-owned vehicles on Amazon Autos.
Years of collaboration with dealers
Amazon Autos was shaped through two years of collaboration and experimentation with dealers before launching publicly in December 2024 across 48 cities. Since then, we’ve grown to more than triple our original footprint across cities, selection, and participating dealers.
Now offering used and CPO inventory
Sell more than just new vehicles. Amazon Autos now includes used and CPO inventory, so you can reach more shoppers and move a broader mix of vehicles in one place.
Backed by industry partners
Amazon Autos works with trusted industry providers to support inventory visibility, trade-ins, protection products, and digital contracting. Your dealership gets the tools you need to manage deals more efficiently and bring more of the sales process online.
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Start selling with Amazon Autos
Step 1: Fill out your dealership’s contact, business, and software information so your account can be set up correctly on Amazon Autos.

Step 2: Review and sign the required contracts for Seller Central registration.

Step 3: Once your information is verified, you can register for Amazon Seller Central. List your vehicles, set the pricing, and start selling.
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Frequently asked questions

Amazon Autos connects dealers with purchase-ready customers through an online marketplace where customers can browse local inventory, buy online, and pick up their purchases at the dealership. Dealers maintain control of pricing and inventory, while Amazon delivers the trusted and convenient online buying experience customers expect. Dealers can reach more buyers, generate deals (not just leads), and advertise to grow their business.

No. Amazon doesn’t take any cut of the transaction. The dealer retains 100% of the profit.

We’re primarily focused on franchised dealers. Select independent dealers can also sell on Amazon Autos if they meet program standards. That includes dealers with strong inventory volume, established lending relationships, and a commitment to a high-quality customer experience.

Any franchise dealer can list used, non-CPO inventory from any brand on Amazon Autos. New and CPO inventory are available for a growing set of OEMs. Today, Hyundai, Mazda, Kia, and Subaru dealers nationwide can list new, CPO, and used inventory, including leasing where available. Ford Blue Advantage dealers can also list Blue, Gold, and EV-certified vehicles alongside used inventory.

Hyundai Protection Products are currently available. Ford Protect is also available to participating Ford dealerships. Additional OEM product suites administered by Safe-Guard are expected in 2026.

Yes. Amazon Autos supports new, used, and CPO inventory, giving dealerships more flexibility in how they sell online.

Yes. Dealers maintain control over pricing and inventory presentation while supporting a clearer online customer experience.

Dealers can start by submitting their information through the get-started flow and reviewing the next steps for onboarding.