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Amazon Autos Dealer Marketing Toolkit

Harness the power of the Amazon brand, built specifically for Amazon Autos Authorized Dealers.

How to use the marketing toolkit
  • Select your template: Select the format that works best for you!
  • Download or Customize: Most templates are available in PNG form which requires no editing, and in Canva, where you can customize the template and add your Dealership name or logo. Do not alter the Amazon logo or colors, but copy and images can be edited.
  • Publish your post: For Canva: Login or create an account when prompted. Click “share” at the top right of your Canva page when your design is complete. Select download and the file type best suited for the platform.
    Draft your caption: Example — “We’re proud to be an Amazon Autos Authorized Dealer! Explore our inventory at Amazon Autos today.”
  • Link to your Storefront: Send customers to your Autos inventory
  • Tag Amazon Autos on Linkedin: Tag us in your content and we might repost! Find us here: https://www.linkedin.com/showcase/amazonautos/
Evergreen assets – use any time
Shop our inventory from your couch at Amazon Autos, then pick it up here. The same expert guidance, now with the convenience of Amazon.
4:5 – Social Media Templates
Use on LinkedIn, Facebook, or Instagram. On LinkedIn, tag @AmazonAutos!
Download
Customize
Shop our inventory from your couch at Amazon Autos, then pick it up here. The same expert guidance, now with the convenience of Amazon.
4:5 – Email Template
Download the as-is
Customize or co-brand in Canva: Link the image to your Amazon Autos storefront.
Download
Customize
Buy on Amazon. Pick up here.
16x9 – Website Banner
Download the as-is
Customize or co-brand in Canva: Link the image to your Amazon Autos storefront.
Download
Customize
Buy on Amazon. Pick up here.
16x9 - TVC End Card
Add this as an end card to your video assets
Download
Customize
Create your own custom assets
Amazon Autos dealers can get creative by promoting their partnership with Amazon Autos using their own designs and content. We’ve seen videos, signs, billboards and more!

Simply draft and email to amazon-autos-b2b-marketing@amazon.com for approval if leveraging the Amazon Autos brand. Please reach out to your Seller Success Manager for full access to our brand guidelines portal.
Guidelines & Best Practices
What to say:
What resonates with customers:
  • Convenience and transparency
  • The familiar Amazon shopping experience
  • Complete online purchasing capability
When describing Amazon Autos:
  • Shop our inventory at Amazon Autos
  • Available through Amazon Autos
  • Shop online with Amazon Autos
When describing your dealership’s role:
  • Amazon Autos Authorized Dealer
  • Proud partner of Amazon Autos
  • Offering vehicles through Amazon Autos
When highlighting the customer experience:
  • Shop, finance, and complete your purchase online, pick up in-store
  • Trade-in your current vehicle online
  • Sign final paperwork at the dealer after test driving
  • Combine the convenience of Amazon with the expertise of our local team
What not to say
Avoid these inaccurate descriptions:
  • “Amazon Autos platform” (Say “marketplace”)
  • “Amazon sells cars” (You sell the cars; Amazon provides the shopping experience)
  • “Amazon delivers your car” (Pick up at the dealer is standard)
Physical Marketing Materials
  • Request in-dealer physical marketing materials by contacting your Seller Success Manager