Confirm your eligibility and get approved to join our partner network of dealers who sell with Amazon.
Set up your new Seller Central account to manage your team, payments, and preferences in one place.
Connect your DMS, CRM, lending, and inventory systems to your Amazon Autos account to begin listing.
Go live with support from your dedicated account manager and the Amazon Autos Dealer Learning Platform.
You’ll be asked to provide specific documents and information to start selling at Amazon Autos. Having them ready helps you move through registration quickly:
- Create or use a shared company email address on your dealership’s domain. Do not use a personal email or domain (e.g., Gmail, Yahoo, iCloud).
- Business information (type, address, entity registration)
- Business or dealer license (number, issuing state)
- OEM/franchise dealer code (if applicable)
- Business tax information (EIN/Tax ID)
- Bank account and routing number
- Business credit card
- Government-issued photo ID (driver’s license or passport)
- Mobile phone to register and verify identity
- Tech stack partner information (DMS, CRM, IMS)
Who qualifies
Amazon Autos partners with U.S-based franchise dealerships and groups as well as non-franchise dealerships that meet eligibility criteria. To qualify, ensure your dealership meets our program requirements and is a U.S. located physical dealership with an active business license and active franchise agreement (if OEM affiliated).
The person registering must be authorized to sign contracts on behalf of the dealership — typically a general manager, dealer principal, or senior leader.
Adding multiple locations? Contact our team for a more streamlined setup process.
Submit registration and business information
Enter the key information needed for us to verify your business and identity including your business license, personal identity documents, and detailed store information. After we validate your submission, your Amazon Seller Central account is automatically created and you’ll receive a confirmation email with next steps.
To launch your digital storefront at Amazon Autos, log into your new Seller Central account. Here, you’ll submit banking, credit card, and tax information for receiving payments. This is also where you configure your store settings, set up protection products, add your team, and assign roles.
Enroll with third-party providers that power your Amazon storefront. Start by signing a contract with our integration partner, A2Z Sync, who will contact you to connect your DMS, CRM, and inventory systems to your Amazon Autos account. More information on third-party providers and integrations here.
For most qualified dealers, we estimate about 4 weeks from registration to launch.
We verify your dealer/business license with your state authority, business entity registration and good standing, and your identity through document verification for security purposes. All data submitted for verification is used for business verification purposes only and is deleted after the verification process. Your onboarding progress, however, is automatically saved so you can pick up where you left off.
Your Seller Central account is automatically created. You’ll receive a confirmation email with resources, training, and next steps. After your account is created, please proceed to submit tax info and deposit method to complete Seller Central Setup.
Information submitted during onboarding is used for business verification and account setup. See our Privacy Policy for Amazon’s data retention and deletion practices. Certain information may be retained as required by law. Your onboarding progress is automatically saved so you can pick up where you left off.
You must provide a government-issued ID with a photo. It must show your full name, (matching the name provided during registration), a date of birth demonstrating you are 18 years or older, a unique ID number, expiration date (if applicable), and signature (if applicable). If your ID contains required information on both sides, submit both. Your ID is used solely for identity verification and is handled in accordance with our Privacy Policy.
The email you use to register for Seller Central becomes the permanent owner of the dealership’s Seller Central account. If you register using a personal email, you risk losing access and having to re-register your dealership should that person leave the dealer. By creating a shared email address you ensure long-term uninterrupted access to Seller Central regardless of personnel changes.