Subaru dealers can now sell with Amazon Autos

Connect with high-intent shoppers browsing for their next Subaru at Amazon.

Why Subaru dealers win with Amazon Autos

With Amazon Autos, Subaru dealers can reach new buyers and close more deals. All while staying in the driver’s seat of their business.

Meet customers where they shop

Reach high-intent car buyers shopping at Amazon, the world’s largest online marketplace.¹

black outline of two people next to each other

Streamlined sales, not just leads

Customers arrive ready to buy, not browse — so you can focus on the best parts of the face-to-face customer experience.

Your business, your rules

You set the prices. You own the inventory. You keep the customer relationship and the profit. Amazon Autos simply powers your digital storefront and doesn’t take a cut of the deal.

How Amazon Autos works for dealers

Customers browse your new, used, and certified pre-owned inventory at Amazon Autos, check out online, and pick up their car at your dealership.

List

Add your new, used, and certified pre-owned inventory to the Amazon Autos marketplace.

illustration of orange truck and seat belt

Manage

Set your vehicle pricing, service protection product offsets, and financing options.

Sell

Buyers can apply for financing, process a trade-in, make a down payment, and schedule a pickup time.

Get notified of incoming deals. Send e-contracts, get the vehicle ready, and delight your customer with a fast and friendly pickup.

Amazon Autos program details
for Subaru dealers

Amazon Autos provides the transparency and convenience customers look for when shopping online, connecting your dealership with millions of ready-to-buy customers.

Partners and integrations

Amazon Autos integrates with trusted partners dealers already work with in-store. We’ve established relationships with industry leaders like Route One, Dealertrack, Safe-Guard, ACV, A2Z Sync, and more.

Inventory and pricing

Dealers must provide a negotiation-free transaction price for all listed vehicles. Rest assured, you can set your own prices, including whether to include or exclude fees, so you can comply with applicable laws in your region.

You can syndicate pricing from your IMS, while taxes and fees syndicate from MarketScan and A2Z Sync.

Used inventory listed at Amazon Autos must be 10 years old or newer with 100,000 miles or fewer.

man with tablet, smiling and waving at a desk in a car dealership

Full spectrum lending

Amazon Autos connects your dealership to a full spectrum of lenders so more customers can get approved, while providing you with control over rate markups. Amazon Autos is connected to Ally, Bank of America, Chase, Wells Fargo, and Santander.

Protection products

Amazon Autos supports ExtraProtect, a protection product suite powered by Safe-Guard, featuring many products you sell in-store, from Vehicle Service Contracts (VSC) to GAP, to Multi-coverage and Term protection.

Standardized protection products simplify the purchase experience and allow dealers to set margins, while giving customers a clear, consistent way to add coverage during checkout.

Return policy

Used and CPO vehicles sold through Amazon Autos include a 3-day, 300-mile return policy. The Amazon Autos return policy offers buyers peace of mind and increases confidence to complete their used and certified pre-owned (CPO) transaction at Amazon Autos.¹

Limited warranty

For used (non-CPO) inventory, dealers must offer a limited warranty that meets Amazon Autos’ minimum requirements, detailed below. For a dealer’s first 90 days on the marketplace, Amazon Autos funds a complimentary Limited Warranty² through Safe-Guard ExtraProtect.

A dealer’s limited warranty must cover:

At least 30-days / 1,000 miles (ICE, EV + PHEV)
At least Powertrain mechanical breakdown / failure (Parts & Labor), including Seals & Gaskets
OEM Parts of Like-Kind Quality (LKQ)
Roadside Assistance and towing for a covered claim
Disappearing ($0) deductible, if repaired by selling dealership, else maximum of $250 deductible
Claims must be permitted at any licensed service facility

Subaru dealers can get started today with
6-months waived subscription fees.

Get started

Frequently asked questions

All dealers who wish to list and sell their used and CPO inventory must adhere to the 3-day/300-mile return policy. Customers will have 3 days, starting from when the vehicle is marked Picked Up, to submit a return request through Amazon Customer Service.

The Customer Service Agent will collect the pertinent details of the vehicle and contact the dealer to schedule a return appointment. The dealer and customer will validate the vehicle’s condition before processing the return.

Dealers are recommended to hold trade-in vehicles until the return window expires. However, dealers may follow their own in-store policies concerning trade-in returns, subject to applicable laws.

Amazon Autos always wants the customer to have the best experience. The Amazon Autos return policy is a minimum standard that dealers must provide to customers. If a dealer or OEM offers a better return policy on a vehicle, Amazon Autos strongly encourages the dealer to honor that over the minimum Amazon Autos Return Policy.

Dealers can continue leveraging the Safe-Guard Limited Warranty or they can showcase their own complimentary warranties that meet Amazon Autos’ minimum requirements.

We understand that selling your in-store products at Amazon Autos is important; we are working to enable this in the future. The ExtraProtect product suite currently available through Safe-Guard has been shaped to prioritize dealer economics and customization. 69% of customers³ had not considered the dealership before Amazon Autos, and would return for service.

Dealers must have at least one active relationships with the lenders in the Amazon Autos network; however, it is recommended to offer full-spectrum lending to maximize rate competitiveness and approvals.

At this time, Amazon Autos supports lending options with Ally, Chase, Bank of America, Santander, and Wells Fargo. We’re always evaluating the addition of more lending options, including captive lending through Subaru.

Dealers can adjust lending rates at the lender level in accordance with lender program guidelines through A2Z tooling. Dealers will leverage the Amazon Autos Rate Markup tool to set and adjust their markup. Amazon Autos provides dealers with tooling to establish mark-ups, up to lender maximums, by term.

1. Subject to state DMV policies
2. Amazon Autos is currently covering cost of a Limited Warranty through Q1 2026
3. Internal Amazon Research Survey